Neuromarketing & Innovation Event Committee

The Neuromarketing & Innovation Event is an interactive event where students come together to learn about neuromarketing and its practical appliances. This is a new event and will thusly be shaped heavily by your experiences of this first edition! During this event, multiple companies will provide insight into how they apply neuromarketing in their marketing strategies, but you will also deepen your theoretical knowledge of this increasingly relevant branch of marketing. The day starts with a theoretical background of neuromarketing, which you later can apply in a hands-on session as you set out to use them in solving cases provided by the attending companies. 

Details

Who: Bachelor 2, 3 and Master students
Workload: Part-time (8-10 hours/week)
Duration: October ‘20 – May ‘21
Language: EN and/or NL 
Positions


Chairman
The Chairman functions as an intermediary between the board and the committee, being the contact person for the Project Coordinator of the MAEUR board. Among the responsibilities of a chairman are scheduling and leading committee meetings, monitoring the tasks of each individual committee member and the overall planning processes.
 
External Relations Coordinator (2x)
The External Relations Coordinators carry the final responsibility for the acquisition of companies. Other tasks include the development of an acquisition brochure and follow-up contact with the companies involved in the event. This is quite an important job as the success of the Neuromarketing & Innovation Event is strongly dependent on the companies participating.
 
Marketing Coordinator 
The Marketing Coordinator is responsible for the marketing and promotion of the Neuromarketing & Innovation Event. Among the tasks of the Marketing Coordinator are developing an attractive campaign for both students and companies, creating an acquisition brochure and a program booklet, as well as posters, flyers, presentations and social media content.
 
Day Organization Coordinator
The Day Organization Coordinator is the contact person during the event. Other tasks include being in charge of arranging the location, catering, photographer, parking and many other practical matters that are necessary to create a great program.

Application process
The applications for this committee are closed at this moment.