Psychological Marketing Event Committee

Marketing Association EUR is one of the largest marketing study associations of the Netherlands and hosts a total of 11 different committees, each having their own objectives and responsibilities.

If you like to check out what events these committees organize, you can check out the Events & Activities page!

Interested in joining the MAEUR family? Scroll to each committee page to find out more! Already know which committee(s) you want to apply for?

Click here to register for a committee!

Psychological Marketing Event Committee

The Psychological Marketing Event Committee organises an interactivity event where students come together to learn all the ins and outs about the psychology behind marketing and its appliances. This year will be the third edition of the event which was formerly known as Neuromarketing and Marketing & Innovation, meaning the event is still very new. Therefore, it will be shaped heavily by your input and experiences! 

During this event, multiple professors will provide insights on the theoretical knowledge behind psychology and marketing. Then, multiple companies will discuss how they apply this knowledge in their marketing. Later in the day, students can apply the learned knowledge in hands-on sessions as they are solving cases provided by the companies. The Pyschological Marketing Event usually takes place at the beginning of May.

Details

Who: Bachelor 2, 3 and (pre)master students
Workload: Part-time (8-10 hours/week)
Duration: October ‘22 – May ‘23
Language: EN and/or NL 
 

Positions

  • Chairman
    The Chairman functions as an intermediary between the board and the committee, being the contact person for the Project Coordinator of the MAEUR board. Among the responsibilities of a chairman are scheduling and leading committee meetings, monitoring the tasks of each individual committee member and the overall planning processes.
     
  •  External Relations Coordinator (2x)
    The External Relations Coordinators carry the final responsibility for the acquisition of companies. Other tasks include the development of an acquisition brochure and follow-up contact with the companies involved in the event. This is quite an important job as the success of the Psychological Marketing Event is strongly dependent on the companies participating. Other tasks consist of coaching committee members during the acquisition process and making weekly schedules for call shifts.
     
  • Marketing & Communications Coordinator 
    The Marketing & Communications Coordinator is  responsible for the marketing and promotion of the Psychological Marketing event. Among the tasks of the Marketing & Communications Coordinator are developing an attractive campaign for both students and companies, creating an acquisition brochure and a program booklet, as well as posters, flyers, presentations and social media content. Furthermore, you will arrange as many sponsorship deals with companies as possible and fill up the goodiebags.
     
  •  Day Organization Coordinator
    The Day Organization Coordinator Is the contact person during the event. Other tasks include being in charge of arranging the location, catering, photographer, parking and many other practical matters that are necessary to create a great program.

*Note: During the beginning of the committee period, all committee members are expected to help the External Relations Coordinator with the aquisition of the event. 

Application process

The applications for this committee are opened, you can sign up via our Committee Registration page!