18:00 - 21:00 (Zoom)
Marketing students listen up!
On the 20th of January, the annual MAEUR Trend Event will take place. Each year we pick the most exciting marketing trend to analyze and discuss. This time, the spotlight is on the Sharing Economy.
As one of the fastest growing business trends in history, the Sharing Economy is constantly evolving and disrupting traditional business sectors. How could this phenomenon spread so rapidly? The model of the Sharing Economy was able to provide a response to changing environments such as the spread of advanced digital platforms and social changes such as urbanization and globalization. As more and more people recognize the importance of more environmentally friendly and sustainable consumption, there is also a change in attitudes towards ownership.
If you are interested in learning about the future-outlook of the Sharing Economy and how Sharing Economy companies are dealing with difficulties of the current situation, join our event!
The event offers the chance to take an inside glance into the inner-workings of a Sharing Economy company. No matter the size of the innovation, whether it is creating a long-lasting social impact for the communities a business interacts with or creating a well-functioning shared economy model, we are interested in hearing about it. This topic is especially relevant as there currently is a need for change towards more sustainable societies and we think that there are many driven students who can imagine themselves being part of a business striving towards that cause.
The following organizations have already been confirmed to attend:
The evening will be concluded by an informal online networking drink at which students and companies can further get to know each other and which provides an opportunity to network.
So, are you eager to expand your knowledge about market opportunity in the Sharing Economy and how it is disrupting industries, then take this first step and make sure to click on attend on the MAEUR Facebook event page.
The event is FREE for MAEUR members and €5,- for non-members.
We look forward to seeing you on the 20th of January at 18:00!