The Advertising Day is here!
For this year's online edition of the event we wanted to make something relatable to our new daily lives. That's why the theme we have chosen is 'Disconnect to Connect'.
The advertising industry has adapted to its consumers by prioritizing digital and social media as the main channels due to the global pandemic. The majority of us are increasingly using streaming services such as Netflix and Amazon Prime, which do not contain any adverts. While in lockdown there is also no-one driving past outdoor billboards. Therefore, how do brands can increase sales, build loyalty, and achieve consumer engagement without only focusing on online experiences? In this event, we want to focus on how in these disruptive times, focusing on offline experiences can capture the attention of the consumer.
During the event, you will work on an advertising case provided by Bieze, and count on insights and guidance from professionals of accomplished guest agencies.
So, if you’re passionate about advertising and want to have a taste of this exciting field of business, the only thing you have to do is apply. And if you’re still not convinced yet, well, just so you know, amazing goodies, food and fun are included! Don’t forget to click on attend on the MAEUR Facebook event page.
The event will take place online and the day will of course end with informal drinks so that you can practice your networking skills with the company and agencies.