1. Who are you?

My name is Britt de Koning, a 22-year-old student from the Netherlands. After doing my bachelor's in IBCoM I started my Masters in Marketing Management at RSM and currently I am also the Marketing Coordinator of the MAEUR 51st board.

  1. What made you choose to apply for the MAEUR board?

During the third year of IBCoM I went on exchange to Sydney and when I got back I did not really know what I wanted the next year. Just doing my masters and finishing my studies all of a sudden did not really appeal to me. So I looked for something new and challenging but still enriching.  When I came across MAEUR and talked to the board I realized the perfect balance between developing hard skills and doing what I love (Marketing) and the social aspect of being part of a student association! So, I decided to apply for a function.

  1. What is your function and what does it entail?

As the marketing coordinator, I am responsible for the promotion of all events that MAEUR organizes, the brand identity of MAEUR, and the long term marketing strategy. Aside from events organized by the board and the recruitment of committees and board, I also guide the committees’ marketing coordinators in creating and implementing a marketing campaign. This means that I not only learned about using Adobe Creative Cloud to create beautiful visuals and taught this to our marketing coordinators but also learned about creating effective online marketing campaigns on Facebook and other paid promotion media. I am also responsible for guiding the media committee, which creates blogs, content, and our annual almanac.

  1. Describe the day in the life of a Marketing Coordinator.

First things first, a good cup of coffee! When I am all set I open my mailbox to check if there is any news on ordered promotion materials and the almanac input from the media committee. During my office shifts, I meet with marketing coordinators of the upcoming events to check the developments, guide them in creating the promotional material and discuss their marketing plan and execution. The general board meeting will take up about an hour and a half of my day. In that meeting, everyone will discuss any important things that have come up since the last meeting. For me, that means any problems with the media committee or marketing of upcoming events and reviewing the board recruitment process up till now. Due to the coronavirus, the largest part of the board recruitment promotion moved online, so this asks for a new approach and creativity! After this meeting, I have a one-on-one meeting with the president where I can discuss in private any issues I’m having in or outside of the board.

  1. What did you learn from your time as a board member?

Prioritizing! During your board year, a lot is asked of you. You need to be able to quickly prioritize your responsibilities so that everything runs smoothly. This means knowing when to delegate tasks, time-management, and working efficiently.

  1. What is your most fun memory?

As a board, we have become very close to each other. We see each other almost every day of the week, so its important to have fun sometimes; luckily we have no problems doing that! Some of the best memories have been the active member's kick-off and weekend, where we had a lot of fun together and with our amazing actives!

  1. What are you going to do after your board year?

Finishing my Master's in Marketing Management!

  1. What’s your favorite quote?

“Make your life a masterpiece; imagine no limitations on what you can be, have or do.” – Brian Tracy

  1. What advice would you give to someone who is considering a board year?

Just do it! I have no regrets in choosing a board year. It allowed me to grow on all aspects of my life: I grew my professional and social network, got to experience a high level of responsibility. And I got to have fun while doing it!

If you have more questions about my position, please send me a message at and I’ll tell you everything you’d like to know!