Kirsten Nijssen

1. Who are you? 

My name is Kirsten. I am 23 years old and I have been living in Rotterdam for 3 years. After finishing my bachelor in International Business Administration, I started the masters in Marketing Management and I became the marketing coordinator of the 52nd board of MAEUR. Next to that, I love to cook and have dinners with friends.

 

2. What made you choose to apply for the MAEUR board? 

When I was halfway through my 3rd year of bachelors I realized that I was almost done studying. I came to the realization that certain experiences could actually really boost my student experience to get everything out of it. Therefore, I decided to apply for a board year as it allows you to meet a lot of like-minded people, to network and to really develop yourself. For me MAEUR offered the perfect balance between formal and informal and has a rich portfolio of established events related to my interest, marketing. The position of marketing coordinator drew my attention as it allows to be creative both visually and conceptually. However, it also entails more strategic decisions meaning that it is highly dynamic and a lot to learn!
 

3. What is your function and what does it entail? 

As the marketing coordinator, I am responsible for the promotion of all events that MAEUR organizes, the branding of MAEUR, the digitalization and the long term marketing strategy. This means the events that we as a board organize, the committee and board recruitment, but also the events that our committees organize. Here, I guide the committees’ marketing coordinators in creating and implementing a marketing campaign. This means that I not only learned about using Adobe Creative Cloud to create beautiful visuals and to create valuable campaigns on different channels, but I also learned how to coordinate different projects and to be of help for different people.

I am also responsible for the marketing & branding committee that we set up this year. Together we take care of MAEUR’s social media and are working on the awareness of the association.

 

4. Describe the day in the life of a Marketing.

This year has of course not been like any other. We have spent days at our lovely office, but also a lot of days working from home or the home of one of my fellow board members. Today, I start with my weekly meeting with my board to discuss all relevant matters that we need to tackle or need advice for. After that, I will make sure all the slides including some promotion are ready for the event that we have this afternoon. Also, I will be hosting the event today, which is not very common and therefore a nice opportunity for me. Other than that, I will have a meeting to discuss the new episodes of our podcast and reply to some emails.
 

5. What did you learn from your time as board member? 

Prioritizing. A lot is been asked from you and there are also a lot of things that you want to discover or improve. However, you can not do a lot of that and sometimes you want to do it better but you simply have no time for that.  This means knowing when to delegate tasks, time-management, and working efficiently. 

 

6. What is your most fun memory?

As a board we have made some amazing memories this year and we made sure to see and connect with each other under the restrictions of the corona measures. I can honestly say that all of those activities are memorable in my opinion. Unfortunately, we have had only one opportunity to held a physical marketing drink and meet all active members in person. Seeing all of these like-minded and enthusiastic people together, especially after the extensive recruitment process was great fun!

 

7. What are you going to do after your board year? 

I hope to finish my masters this year as well. If it is possible considering COVID 19, I will end my student life with a master exchange to Buenos Aires. After that, working life will start for me!

 

8. What’s your favorite quote? 

Your network is your net worth – Porter Gale
Relating to the importance of building a web of connections – both personal and business – to enhance one’s productivity, happiness and return.

 

9. What advice would you give to someone who is considering a board year? 

Just do it and take that step. It is an experience that you will never be able to have after your studies. It allowed me to grow on so many aspects; becoming more confident in public speaking, working with adobe & google analytics, meeting interesting people from different fields, starting my own projects such as the MarkeThings podcast and I made friends I will remember for a lifetime. 

 

If you have more questions about my position, please send me a message at marketing@maeur.nl and I’ll tell you everything you’d like to know!