What is Advertising Day?
Since 1993, MAEUR’s Advertising Day event has brought together top companies and agencies working together with ambitious students to tackle real-world marketing challenges.
Each year, this engaging and historic event revolves around a unique theme and prides itself on presenting a real-world advertising case to challenge motivated students, who collaborate and engage in a creative and constructive space alongside leading industry professionals.
Advertising Day creates invaluable opportunities for networking and knowledge exchange within the marketing community which has led to promising synergies for future partnerships and working relationships.

Advertising Day 2026 Theme
We gather in fleeting moments, knowing they’re the ones to last forever. It is the simple, shared experiences, a feeling, a memory, that leave the most lasting impressions.
MAEUR has carefully selected the theme “Nostalgia - The Moments We Share” for this year’s Advertising Day. It invites us to reflect on how brands can transform ordinary moments into timeless memories and build genuine emotional connections that endure beyond a campaign.
Our talented students will propose creative strategies for our case company, focusing on how to evoke nostalgia, create meaningful connections, and celebrate togetherness through storytelling and brand experiences that stand the test of time.
Why participate?
Gain Exposure
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Leave a lasting impression with students and a major case company and allow MAEUR to amplify your brand through our various channels.
Exchange Insights
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Share expertise and learn from fresh perspectives in advertising while working on a real-life company case.
Develop Connections
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Network with ambitious students and industry professionals alike passionate about marketing.
Attract Talent
- Engage with driven students eager to learn and explore future career opportunities.
For more information contact us via advertisingday@maeur.nl

