Commercial Break 2024

Commercial Break 2024 was an incredible evening, bringing together 200+ students for an evening of inspiration, socializing and networking! We had the pleasure of hearing from four outstanding companies, each sharing their latest marketing campaigns and providing valuable insights into the evolving world of marketing.

Mondelez, represented by Jan-Willem Moberg, gave us a deep dive into their recent Milka campaign with rapper Snelle, focusing on the FMCG pillar.

Happiness Amsterdam, with Daan de Raaf, took us on a journey through their campaign for Marktplaats, emphasizing the art of Storytelling and how it shapes brand identity in the digital age.

Riedel, Represented by Bas Boswinkel and Leonie Kortleve, showcased their innovative approach to creating dairy-based drinks and how they’re marketing these products, focusing on the pillar of Innovation.

Dapper, represented by Tycho Luijten, wrapped up the evening by exploring the changing landscape of advertising, with a focus on playful marketing and the importance of engaging audiences in new, interactive ways.

After the inspiring presentations, we continued the evening at Café Floor, where we enjoyed some drinks and reflected on the insights from the evening in a relaxed and fun atmosphere.

A special thanks to all the speakers for sharing their expertise and making the evening such a success. We can’t wait for next year’s edition!