Product Marketing & GTM

Duration: 4-6 months

Location: Hybrid (NL)

Start: in consultation

Allowance: €500-€600 per month

About ObjectivEye

ObjectivEye is a Dutch AI technology company building decision infrastructure for accountable, skills-based hiring. We help organisations identify suitable talent faster and make consistent, explainable and evidence-based hiring decisions..

Why ObjectivEye? 

At ObjectivEye, you will help build the commercial strategy of a growing Dutch AI company spun out of TNO—not analyse a hypothetical case. Our technology helps organisations move from high volumes of applications to evidence-based shortlists and accountable hiring decisions. You will work close to the founders, challenge assumptions with real customer and pilot insights, and see your research influence market choices, pricing and our investor story. It is an opportunity to connect strategy, responsible AI and entrepreneurship while building work you can genuinely point to.

Work with leading organisations. Our work includes collaborations and pilots with major public-sector
organisations and financial institutions, including De Nederlandsche Bank (DNB) and the Dutch Tax Administration (Belastingdienst). You will gain insight into how enterprise customers evaluate and adopt AI in environments where quality, fairness, transparency and accountability matter. You will connect real customer challenges to market opportunities, commercial value propositions, pricing and scalable growth strategies.

The opportunity

Help shape ObjectivEye’s commercial foundation through market research, strategic analysis and practical
recommendations.

What you will work on

Market intelligence & segmentation

• Research priority markets, sector trends, competitors and alternatives.
• Develop and prioritise ideal customer profiles (ICPs), use cases and buyer personas.
• Conduct customer discovery and validate buying triggers, barriers and commercial assumptions.

Value proposition & positioning

• Develop differentiated, evidence-backed value propositions for priority segments.
• Translate pilot outcomes and product capabilities into customer business value.
• Test positioning and messaging with internal stakeholders and market feedback.

Business model & pricing

• Benchmark enterprise business models, pricing structures and packaging.
• Evaluate pilot-to-license conversion, recurring revenue and willingness-to-pay hypotheses.
• Build practical pricing recommendations and commercial business-case scenarios.

Investor & growth proposition

• Support market sizing, growth assumptions and commercial traction analysis.
• Develop evidence for an investor-facing growth narrative and scalable business model.
• Prepare strategic insights for investor materials and partnership discussions.

Expected deliverables

• Prioritised ICP and market intelligence framework
• Validated value proposition and positioning recommendations
• Business model and pricing analysis with actionable recommendations
• Investor-oriented market opportunity and growth narrative

Who we are looking for
Relevant study backgrounds include: Strategic Product Design, Marketing, Strategic Management,
Innovation Management, Commercial Economics, International Business, Business Administration or a
comparable programme.

Your profile

Master’s student preferred in Business Administration, Strategy, Economics, Innovation, Entrepreneurship or related field. Strong analytical skills, commercial curiosity, structured research and ability to translate findings into decisions.

What we offfer

Meaningful ownership, direct collaboration with the founding and commercial team, exposure to enterprise AI and public-sector customers, and a monthly internship allowance of €500–600 per month.                               

Travel expense arrangements and any university internship agreement will be discussed before the start date.      

Application

Share your CV and a short motivation explaining why this internship interests you and what you would like to
contribute. Send it to applications@objectiveye.com.