Product Marketing & GTM

Duration: 4-6 months

Location: Hybrid (NL)

Start: in consultation

The opportunity
ObjectivEye develops decision infrastructure for accountable, skills-based workforce decisions. We are at
a stage where product, customer evidence and go-to-market are coming together. Our challenge is not
simply to communicate what the technology does, but to understand what makes customers act: which
problem is urgent, which alternatives they use today, where ObjectivEye creates distinct business value
and how that should be translated into a clear market proposition. We are looking for an analytically strong,
commercially curious student who can help turn customer and market insight into sharper positioning and
practical go-to-market materials. This is not a social-media or general communications internship.

Mission: Help sharpen and validate how ObjectivEye turns customer problems, evidence and
technology into a simple, differentiated and commercially relevant proposition.

What you will work on

•  Research customer problems, buying triggers and existing alternatives across our target segments.
• Help test and sharpen ObjectivEye's positioning and value proposition for different buyers and partners.
• Turn customer results and pilots into evidence-led business cases and customer stories.
•  Analyse the HR-tech and AI decision landscape and identify where ObjectivEye is meaningfully different.
• Translate product capabilities into customer outcomes, business value and reasons to change.
•  Support messaging for lighthouse customers, resellers and transformation partners.
•  Develop and improve one-pagers, sales materials, partner collateral and website messaging.
•  Support customer interviews, proposition validation and structured feedback from the market.
•  Build consistent messaging and reusable GTM templates.
•  Analyse which messages, proof points and propositions resonate and translate those insights into recommendations.

Who we are looking for
Relevant study backgrounds include: Strategic Product Design, Marketing, Strategic Management,
Innovation Management, Commercial Economics, International Business, Business Administration or a
comparable programme.

You are analytically strong, commercially curious and comfortable asking why a customer would buy -                  not just how we should communicate. You can structure ambiguous information, identify what matters,
challenge assumptions and translate insight into clear recommendations and professional output. Strong
writing and visual judgement are important, but commercial antenna, initiative and ownership matter just as
much.

Internship assignment                                                                                                                               

How can ObjectivEye sharpen and validate a differentiated, evidence-led value proposition thatmakes clear why enterprise and public-sector organisations should change, why now, and why ObjectivEye?

Potential deliverables: customer and competitor insights, a validated messaging framework, buyer-specific value propositions, customer cases, business-case proof points, one-pagers, website and salesmessaging, partner collateral and reusable GTM formats.

What you will gain
 Direct exposure to a TNO spin-off working with enterprise, government and regulated organisations.
 Ownership of tangible outputs used in real customer, sales, partner and go-to-market work.
 Close collaboration with ObjectivEye's CEO, product leadership and specialist team.
 Experience at the intersection of AI, product marketing, enterprise sales, responsible innovation and
institutional adoption.

About ObjectivEye
ObjectivEye builds AI-powered decision infrastructure for accountable workforce decisions. We help
organisations move from fragmented, CV-led processes toward structured, skills-based and explainable
decision-making, with human oversight and an auditable decision trail. Our work is already being applied
and tested with large organisations, giving you access to real customer questions, evidence and go-to-market challenges.

Application
Send a short motivation and relevant examples of your work or study projects to info@objectiveye.com.
Tell us briefly why this combination of customer insight, product positioning and commercial growth
appeals to you. Shortlisted candidates will receive a brief practical case focused on turning customer
evidence into a clear value proposition.