Advertising Day 2026

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Advertising Day has been connecting driven students with leading companies and advertising agencies since 1993. During this one-day event, students work on real advertising and marketing cases, gaining hands-on experience while engaging directly with industry professionals.
 

This year’s case company is AB InBev, bringing a real-world challenge straight from one of the world’s leading brand portfolios.

 

Practical information
Date: Wednesday 11 February
Time: 09.00 - 18.00
Location: AB InBev Office
 

What to expect

• A real-life advertising or marketing case presented by AB InBev
• Hands-on case solving in small teams
• Guidance and feedback from advertising agencies
• Final pitches judged by industry professionals
• Networking with companies, agencies, and fellow students
• A closing drink to wrap up the day

Advertising Day is fast-paced, creative, and practical. A chance to step outside the lecture hall and experience what working in advertising really looks like.

 

AB Inbev

AB InBev is one of the world’s largest and most influential brewing companies. With a portfolio that spans iconic global brands and strong local favorites, AB InBev operates at the intersection of creativity, culture, and scale.

The company is known for bold marketing, sharp brand positioning, and campaigns that travel fast across borders. From purpose-driven storytelling to high-impact activations, AB InBev continuously pushes how brands show up in people’s everyday lives.

At Advertising Day, AB InBev brings a real, current case. The kind that reflects the challenges marketers actually face. Strategic, creative, and grounded in reality

Click here if you want to know more about AB InBev.