Sign up now!
Date: 14 January 2026
Time: 13:00 - 16:00 (Drinks afterwards)
Location: Mandeville T3-10
Sign up here if you are a member of MAEUR:
Sign up here if you are not a member of MAEUR:
The Trend Event brings together students and industry professionals to explore a leading development in modern marketing. This year’s theme: Marketing with a Mission: Doing what’s right, not just what sells, looks at how purpose-driven strategies are shaping brands and creating value for both businesses and society.
What to expect
• Presentations from companies offering insights into their CSR practices
• Networking with professionals over free drinks
• A goodie bag filled with products from our partner companies
Join us for an afternoon that blends learning, real-world perspectives, and community.
This edition will feature presentations from AB InBev, and more companies soon to be announced.
AB InBev
AB InBev is the largest brewer in the world, known for an extensive portfolio of both global and local beer brands. Its international line-up includes Budweiser, Stella Artois and Corona, complemented by regional favourites such as Jupiler, Beck’s, Hertog Jan, Leffe and Hoegaarden. With operations spanning nearly 50 countries, AB InBev manages a deeply integrated supply chain that connects farmers, breweries, distributors and retailers across continents.
The company is driven by long-term ambitions focused on innovation, operational efficiency and market expansion, while also investing in areas such as sustainable agriculture, responsible drinking and environmental impact reduction. Its global scale and data-driven approach allow AB InBev to grow established brands, develop new product categories and adapt to evolving consumer preferences. Together, these elements position the company as a leading force in the beverage industry, balancing tradition with forward-looking strategy.
Click here if you want to know more about AB InBev.
