• A Night of Marketing Brilliance: MAEUR's Commercial Break 2023

    Michael van Klompenburg

    Already a week has passed since MAEUR - the Marketing Association EUR, hosted one of its most anticipated events of the year, the Commercial Break, on the evening of Wednesday, 13th September 2023. This event has become a tradition, marking the beginning of the academic year with a burst of marketing inspiration and creativity.

    Setting the Stage: Pathé Cinema, Rotterdam

    The stage was set at the Pathé cinema on Schouwburgplein in Rotterdam. The venue was buzzing with excitement, as it was a sold-out affair. The Commercial Break is one of the most visited events of the year, drawing enthusiastic students, academic professors & professionals alike.

    The Company Speakers

    The evening was divided into four segments featuring guest speakers from prominent companies, sharing their visions and insights into the ever-evolving world of marketing and advertising. Each speaker brought their unique perspective to the stage, enriching the audience's understanding of various aspects of marketing and advertising.

    • Peter van Viegen from Mondelēz International: Peter explored the world of Fast-Moving Consumer Goods (FMCGs) and how Mondelez delivered a marketing campaign.

    • Ronald Van Buuren from ING: Ronald delved into the intricacies of authenticity in marketing, highlighting the importance of connections with consumers.

    • Tycho Luijten from Dapper: Tycho took us on a journey into the future of marketing technology, shedding light on strategies and technologies that are shaping the industry.

    • Otto Esser from The HEINEKEN Company: Otto talked about social impact branding strategies, demonstrating how a brand can make a positive difference in society.

    The 'Commercial Breaks'

    What sets the Commercial Break apart from traditional conferences is its unique twist. In between the presentations, the audience was treated to literal 'commercial breaks.' These breaks showcased the best and most influential commercials from the previous year, providing attendees with a firsthand look at advertising excellence. 

    The Networking Drink at Café Floor

    The event concluded with a networking drink at Café Floor, where attendees had the opportunity to network with representatives from the participating companies and fellow students. It was the perfect way to forge new connections and discuss the insights gained during the event.

    Looking Ahead to the Future

    In closing, we extend our thanks to all the speakers and attendees. As we look ahead, we can’t wait for the next events to come! Cheers to branding your future!